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Paul Fischer's avatar

Well, Ned, the truth is, political polling just isn’t what it used to be. Back in the 1970s, if a survey had less than an 80% response rate, we'd be up in arms about its quality. Nowadays? Phone surveys are lucky if they get even a 1% response rate. So, they’ve pivoted to the internet. But let’s be honest—most of them now rely on paid online survey takers. They call it using “panels,” and there are hundreds of these panels out there. I get invites to join paid surveys almost every week! It’s a mess and far from reliable. We haven’t cracked the code on accurate polling yet, but eventually, someone will.

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