1. The rule of simplification - reducing all data to a simple confrontation between 'Good and Bad', 'Friend and Foe'.
2. The rule of disfiguration - discrediting the opposition by crude smears and parodies.
3. The rule of transfusion - manipulating the consensus values of the target audience for one's own ends.
4. The rule of unanimity - presenting one's viewpoint as if it were unanimous opinion of all right-thinking people: draining the doubting individual into agreement by the appeal of star-performers, by social pressure , and by 'psychological contagion'.
5. The rule of orchestration - endlessly repeating the same messages in different variations and combinations.
The Five Rules of Propaganda
1. The rule of simplification - reducing all data to a simple confrontation between 'Good and Bad', 'Friend and Foe'.
2. The rule of disfiguration - discrediting the opposition by crude smears and parodies.
3. The rule of transfusion - manipulating the consensus values of the target audience for one's own ends.
4. The rule of unanimity - presenting one's viewpoint as if it were unanimous opinion of all right-thinking people: draining the doubting individual into agreement by the appeal of star-performers, by social pressure , and by 'psychological contagion'.
5. The rule of orchestration - endlessly repeating the same messages in different variations and combinations.