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You mean the networks would have to go back to the days of selling soap again? I see some hard financial times ahead for these folks. It's not only pharma that's gonna' get caught in this vice. Not that I don't agree it's necessary, but throwing this boulder in the pond of sponsor funding is gonna' set off a tidal wave of financial rejiggering in most of the communications industry. It ain't gonna' be pretty.

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No one ever said it would be….pretty. Necessary is more descriptive.

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Don't think, even for one moment, that I believe the main stream media hasn't earned every bit of ugliness that might get heaped on them if this happens. All I'm saying is this is gonna' be a far bigger and more widespread deal than it sounds like at first glance.

I wouldn't be too surprised if there aren't a few bankruptcies.

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